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Magic Mountain Festival - Mount Tamalpais, Marin Count, California.
This is the first authentic rock festival, and was held six months after the Be-In. In historical terms it's overshadowed by the Monterey Pop Festival which happened a week afterwards but it was nonetheless an historic event held on top of Mount Tamalpais just over the Golden Gate Bridge.
It was produced and sponsored by Tom Rounds and his partner Ed Mitchell. Rounds was program director at KRFC, a Bay Area radio station. It was a community project, profits from which would go to the Economic Opportunity Council that operated in the black ghetto area of Hunter's Point.
It was two events at once - an arts and craft fair for local arty types and artisans. The music happened in an adjoining amphitheatre.
These are the bands that played
Saturday, June 10
The Fifth Dimension
Jim Kweskin Jug Band
13th Floor Elevators
Spanky and Our Gang
Blackburn and Snow
Every Mother's Son
The Chocolate Watchband
The Mojo Men
Sunday, June 11
The Grass Roots
The Loading Zone
Every Mother's Son
Steve Miller Blues Band
Country Joe and the Fish
Smokey Robinson and the Miracles
Captain Beefheart and the Magic Band
The Sons of Champlin
The Lamp of Childhood
The Mystery Trend
New Salvation Army Band
It's thought this was actually The Doors first big show as Light My Fire was burning up the charts. And it looks like an incredible bill on both days, doesn't it? And all for just $2.00!
There was an attempt to appeal to local rock fans and top 40 pop-pickers as well. By all accounts it was a groovy day out in the sun for everyone. It passed off peacefully and all litter was picked up and binned at the end of it all, leaving the lovely Mount Tamalpais as they found it. This was a trend sadly not followed in the next years.
Both these events set the precedent for what could be achieved before Monterey, a week later, set them into legend.