We Ate All The Pies - Updated

£9.99

How Football Swallowed Britain Whole

The 2018 edition now features a new 8,000 word introduction

Football is weird. Damn weird. Why do we love it so intensely? Why are millions of us utterly obsessed by it? Is it a kind of drug or some sort of hypnosis? It can’t just be the 22 preening millionaires running around on a rectangle of grass that keeps us all hooked. Have you watched football? A lot of it is so boring it can make your eyes melt.

In We Ate All the Pies, John Nicholson, gonzo sports writer and long-running, legendary columnist for www.football365.com asks a question which few, if anyone has asked before; just why is football so damn popular?

Football is Britain s big love. It has consumed the nation totally. Drawing on his life as a devoted football obsessive and lifelong Middlesbrough fan, John delves into the culture that surrounds the game to discover how and why it has got under the skin of the British public like no other sport. He explores the history of the football shirt in style and design; how and why sponsorship became the norm; the culture of food inside the ground, around the stadium and in the pubs and clubs and how the modern trend of fine dining changed the match day experience (explaining why prawn sandwiches are the perfect expression of the class-politics of football in Britain).

From the crucial role booze and food takes, to the importance of shirts and merchandise, John also considers how football helps define who we are, who we think we are, how we behave, how it affects our relationships in life and how the game is used by people to vent their everyday frustrations and emotions.

Along the way, he also recounts the history of football on TV and how it changed perceptions of teams and countries (in particular, the 1970 World Cup TV revolution) and just what part the game takes in the intricate complexities of national identity, not least of being a Teessider, Northern and English, in that order!
This is a unique, funny, warm and thought provoking excursion into our football lives, told in John’s trademark off-beat, powerful and irreverent style.

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SHIRT SIZE CHEST SIZE (INCHES) LENGTH (INCHES) CHEST SIZE (CM) LENGTH (CM)
Small 34-36 27 86-92 68
Medium 38-40 28 96-102 71
Large 42-44 29 106-112 73
XL 44-48 31 112-122 78
2XL 50-52 32 127-132 81
3XL 54-56 33 137-142 83
4XL 58-60 34 147-152 86
5XL 62-64 35 157-162 89

Returns & Exchanges

Our return policy lasts 30 days. If 30 days have gone by since your purchase, unfortunately we can’t offer you a refund or exchange. Please use this form to instigate any return or exchange.

When returning an item it must arrive with us in it’s original condition and packaging. Obviously we allow you to try on your new shirt to ensure the size is right, but wearing it down the pub on a Friday night with the lads, getting it covered in Guinness and curry and then returning it for a different colour on Monday, well I’m afraid we just aren’t that generous!

If your item is in any way faulty then please contact us immediately and we will put it right. For clarity, faulty does not include beer and curry stains. If you would like to return your order for any other reason then please feel free to get in touch and we will do everything we can to ensure your request is dealt with quickly and efficiently.

When making a return, please place a copy of your invoice with the returned item and detail any information such as the reason for the return and any exchange requests such as size and colour. It is very difficult to track any returned items without the invoice as this contains all original order numbers and information.

All returns or exchanges should be sent to:

DJTEES Unit 24, Emerald Way, Stone, Staffordshire, ST15 0SR, UK

Refunds

Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. If a refund is required it will be processed, and a credit will automatically be applied to your credit card or original method of payment, this normally takes around 3 days.

Sale items

Only regular priced items may be refunded, unfortunately sale items cannot be refunded.

Return Shipping

If you are returning an item for exchange, such as size or colour then you will have to ensure that you cover the cost of the postage back to us. If, however, your item is faulty in any way then we are happy to cover the cost of the return. If you are shipping more than 3 items, you should consider using a trackable shipping service or purchasing shipping insurance. We can’t guarantee that we will receive your returned item.  

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